Branding has come up recently in education, largely due to the April publication of a book written by Eric Sheninger and Trish Rubin called BrandED: Tell Your Story, Build Relationships, and Empower Learning. I have long been fascinated by brands and branding, perhaps driven by the time I spent working as a librarian at an advertising agency and later at a big pharmaceutical and consumer goods company. I love the idea of bringing branding into schools and building a professional brand. And, I find it makes such logical sense as the director of a library program because our goals so closely align with the purpose of branding: We need to share our library story, communicate our messaging, and build relationships.
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